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The Archdiocese of San Antonio
The Archdiocese of San Antonio encompasses 27,841 square miles and 19 counties serving more than 1 million Catholic residents in the South Texas area. This includes 134 parishes, 36 missions, eight high schools, and 27 elementary schools.
Understanding the Design of the Archdiocesan Coat of Arms
The insignia of the Archdiocese of San Antonio shows the large cross of Christian Faith, its center enlarged and squared to receive the cross peculiar to St. Anthony, called by heralds the TAU cross because of its resemblance to the Greek letter of that name.
It is derived from the short crutch which the saint slipped under one arm to support his tired body during long vigils. Above the cross is the “Lone Star” of the State of Texas. Crowning the Shield is the Miter, the liturgical headdress worn by bishops as a symbol of their special dignity and prominence in the church.
The Importance of Visual Identity
The following graphic standards are intended to present guidelines for a unified, strong and consistent image of the Archdiocese of San Antonio wherever it is represented throughout its 19 counties including online and in print. In addition, we wish to create a strong association among the visual representation of the archdiocese, its coat of arms, and the mission of the Catholic community of San Antonio. With the help of archdiocesan staff, parishes, schools and affiliated organizations, a strong visual presentation will help generate increased understanding and support for the diocese’s mission of proclaiming the Gospel.
Graphic Standards
Image resolution for printing
The resolution of a photo refers to the density of the pixels (or printed dots) that make up that image or graphic. The higher the resolution, the crisper and more detailed the image will be. A lower resolution will be fuzzy, and less detailed. Image resolutions are measured in DPI (Dots Per Inch) and PPI (Pixels Per Inch). Save images for the web and newspaper in JPG or PNG format with at least 300 DPI.
Archdiocesan Coat of Arms Acceptable Uses
The following images demonstrate acceptable uses of the Archdiocese of San Antonio coat of arms.
Archdiocesan Coat of Arms Unacceptable Uses
No variations or modifications may be made to the crest. It is important to follow the rules below to uphold the integrity of the crest. If you ever resize the crest in your preferred program (Microsoft Office, Adobe, Canva, etc.) be extra careful to not stretch the crest – the proportion of the crest must be maintained.
Minimum Sizing
To maintain the integrity of our crest, please ensure the following rules are followed. If you are not sure how to make sure the sizing rules are maintained, please email [email protected].
For layout flexibility, the crest is available in both horizontal and vertical formats. To ensure the crest is legible, never size the horizontal crest any smaller than 1.5” inch wide (or 108 pixels if appearing on screen) and do not use the vertical version of the crest smaller than .75” inches wide (or 54 px if appearing on screen). If using the crest without text, use the crest at .5” wide (or 36 px).
Colors in the Archdiocesan Crest
It’s essential to keep crest colors consistent. Here are color options for print and electronic use.
HEX #0F57A5
CMYK: 96 72 2 0
RGB: 15 87 165
HEX #CD2027
CMYK: 13 100 98 3
RGB: 205 32 39
HEX #E4B821
CMYK: 12 26 100 0
RGB: 228 184 33
Fonts in the Archdiocesan Crest
Complementary Fonts
Because Trajan contains only capital letters, the following are recommended substitutes:
The options above are all examples of serif fonts. If you would like to use a sans serif font, Azo Sans is recommended:
Image Formats
The archdiocesan crest is available in English and Spanish and various formats to provide the greatest amount of flexibility for reproducing the crest.
Full Color
This is the preferred format of the Archdiocese of San Antonio crest. Always use this version of the crest when possible. Used for full-color printing, video, online, email, social media.
Grayscale
Use this version when unable to print in color but need the detailed representation of the crest.
1-Color
Use this version when printing in 1-color or when printing capabilities are limited and unable to reproduce the detailed version of the crest.
Used for: Embroidery, screen printing, faxed documents.
File Types
| File Description | Electronic or web | ||
|---|---|---|---|
| JPEG | JPEG is best for full-color images and photos when you need to keep the file size small and don’t mind giving up some quality for a reduction in size. It is supported by Microsoft programs and reproduces well on laser and ink jet printers. This format should be used on white backgrounds only. | X | X |
| PNG | PNG file sizes are small and support transparency in the background. Use this file type when inserting the logo onto a colored background. | X | X |
| EPS | EPS is a vector file that can scale to very large and small sizes without losing image quality. A special program is needed in order to read this file format, but it is the format most often requested by large format professional printers. | X | |
Access the Artwork
JPG
For use on white backgrounds only
Full Color
- Horizontal: EN | ES
- Vertical: EN | ES
- Crest without text
Grayscale
- Horizontal: EN | ES
- Vertical: EN | ES
- Crest without text
1-Color
- Horizontal: EN | ES
- Vertical: EN | ES
- Crest without text
PNG
For use on colored backgrounds
Full Color
- Horizontal: EN | ES
- Horizontal with white text: EN | ES
- Vertical: EN | ES
- Vertical with white text: EN | ES
- Crest without text
Grayscale
- Horizontal: EN | ES
- Horizontal with white text: EN | ES
- Vertical: EN | ES
- Vertical with white text: EN | ES
- Crest without text
1-Color
EPS
For use most often by professional printers
Full Color
- Horizontal: EN | ES
- Horizontal with white text: EN | ES
- Vertical: EN | ES
- Vertical with white text: EN | ES
- Crest without text
Grayscale
- Horizontal: EN | ES
- Horizontal with white text: EN | ES
- Vertical: EN | ES
- Vertical with white text: EN | ES
- Crest without text
1-Color
Questions or Comments?
Kathryn Sauceda
Associate Director for Archdiocesan Media Ministry
Phone: 210-734-1981
Email: [email protected]
