The Vatican introduced an anime-style mascot named Luce to represent Catholic pilgrims in the 2025 Jubilee year on Monday, Oct. 28 — and within a week, the character has already become a viral internet sensation.
In less than seven days, hundreds of memes and fan art renditions of Luce (pronounced Lu-Chay) popped up on social media websites such as Facebook, X, Reddit, and TikTok and have been circulating the platforms.
The character has become particularly popular with Catholic meme accounts and groups but also has a presence in non-Catholic spaces, such as with amateur anime artists, Protestant meme accounts, and some secular and political meme accounts. It has also inspired Halloween costumes and the creation of a cryptocurrency called Luce Token, which has a market capitalization that has surpassed $50 million.
Luce’s symbolism
Luce, which is Italian for “light,” is a blue-haired mascot who wears a rosary around her neck and a yellow raincoat that is meant to symbolize journeying through life’s storms and reflect the color of the Vatican flag. She wears green muddy boots that represent a long and difficult journey and carries a staff meant to symbolize the pilgrimage toward eternity.
The Vatican’s Dicastery for Evangelization commissioned the creation of the character, which was designed by Italian artist Simone Legno, who owns the company tokidoki, which creates products with Japanese-inspired designs. Archbishop Rino Fisichella, the Vatican’s chief organizer for the jubilee, unveiled the mascot during a news conference.
Many of the Luce-inspired memes invoke Christian messages of prayer and warding off the devil. One popular meme, which parodies a famous scene from “The Shining,” shows Luce use her staff to break a hole into a wooden door and stick her face through the hole as the devil cowers in the corner. Some others depict Luce kneeling in prayer.
Several Luce memes spreading around the internet also invoke pro-life messages, such as one that depicts Luce saving a baby from a Planned Parenthood abortion facility. Some memes have put Luce side by side with Crusaders.
Father Matthew P. Schneider, LC, a Catholic priest with a large social media following, has embraced the mascot, creating threads on X with more than 70 of his favorite fan art renditions of Luce. Some of the amateur artists are Catholic, but dozens of amateur anime artists who normally produce secular art have also jumped on the trend.
“I like Luce, the mascot for the holy year 2025,” Schneider said on X. “The images seem like a good Christian adaptation of modern culture or inculturation.”
Catholic Answers’ seal of approval?
Thomas Graf, the social media manager for Catholic Answers, wrote in an article on Thursday that he worried at first that the character would be a failed attempt to “try to make Church cool and relevant.” However, he notes it was ultimately embraced by some Catholics within all age groups.
“Luce is undeniably adorable,” Graf wrote. “Maybe you disagree, but I have to hand it to the creators: They nailed the look of childlike faith and innocence. And the pilgrimage symbols embedded in her character — muddy boots, Camino de Santiago shells in her eyes, pilgrim’s cross, and World Mission rosary — are subtle. Nothing evokes the overbearing ‘Jesus is COOL, kids!!’ lunkheadedness of, say, VBS mascots.”
Christians who are not Catholic have also jumped on the Luce thread to create their own versions of the character.
One post in the Anglicanism subreddit developed an Anglican version of Luce with symbolism that represents their own denomination. Lutherans on Facebook and X have done the same, making Lutheran versions of Luce and claiming she converted — prompting strong responses from Catholics reclaiming the character. Some Orthodox Christians have made similar posts.
“Been seeing a ton of ‘I’m not Catholic, but Luce is so cute’ posts — THIS IS HOW WE WIN,” one Twitter user said.
Not all Catholics are fans
In spite of the Luce success on social media, not all Catholics are fans of the character.
Traditionalist Catholic theologian Peter Kwasniewski wrote on X that “even if Luce is not ‘evil,’ the fact that she’s kitschy, cutesy, cringey, merchy, and childish is already offensive to the religion of the Logos.”
Kwasniewski also criticized Legno, the artist who designed the character, calling him “a moral degenerate.” Legno’s company tokidoki has promoted homosexual pride and has partnered with one company to produce sex toys.
Edward Feser, a Catholic philosopher and professor at Pasadena City College, also criticized the character on X: “Infantilizing the young with a dumbed down version of Catholicism does them a disservice.”
Some traditionalist-minded Catholics, such as The Daily Wire host Michael Knowles, have been supportive of Luce.
